The Making of Our Ad Campaign–See the Video

Feb 15, 2012 | Archives, Blog

Have you ever wondered what it would be like to create a national advertising campaign?

Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.

The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.

Take a look and share with your friends!

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Currently only 15% of American Indians hold college degrees. But with 42% of Native Americans being 24 years old or younger, you have the opportunity to make an incredible impact for this generation and generations to come when you donate today.