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College Fund Career Opportunities

The American Indian College Fund is an Equal Opportunity Employer

Coordinator Email and Social Media Marketing

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Job Title: Coordinator Email and Social Media Marketing

FLSA: Non-Exempt

Position Type: Full-time

Earnings Range: $20.30-22.60/hour plus full benefits

Reports To: Director of Marketing

Location: Denver, CO

 

Description

The American Indian College Fund (College Fund) strives to positively impact the lives of American Indians by supporting their higher education and career objectives. College Fund team members believe education is the answer and collectively we raise funds, provide scholarships, and holistically support students in achieving their goals.

We are seeking an experienced digital communication professional who will combine their social media savvy and passion for conversing to build brand presence, audiences, and a platform for constituents to get to know our mission and the Native students we support.

The ideal candidate will be experienced in creating content for social media platforms, identifying trending topics and opportunities, and have excellent virtual interpersonal skills to create a space where new and existing donors can learn from the College Fund and discuss with each other issues that are important to the communities we serve. This person will identify trending conversations in both mainstream media and pop culture that should include Native representation and be skilled at creating inclusive dialogue to elevate the platform we’ve created for Native students and their stories. This position also includes working with the marketing and direct response teams to create owned media communications such as email campaigns and newsletters to drive deeper conversations with our donors, improve retention rates, and increase giving.

This role requires someone with the ability to self-start, project manage, and create content quickly when the opportunity presents itself. You enjoy writing and understand the social media dialog and tone, and its’ role within the marketing ecosystem. You are cutting edge and keep up-to-date with the latest social media technologies and best practices and combine that with your knowledge of non-profit fundraising. You bring ideas to the team on how to keep donors engaged and can present insight as to how users are engaging with our messages. You should be organized, detail-oriented, flexible to changing timelines in a fast-paced environment, data driven and curious about campaign results and insights, with good interpersonal skills.

 

Essential Job Functions

  1. Email
    • Functional knowledge of Email Marketing Platforms (Engaging Networks) and comfortable with drag-n-drop email builder tools (WYSIWYG)
    • Maintain an email marketing calendar, project manage multiple email marketing campaigns, and execute email strategy across multiple communication strategies and audiences
    • Responsible for segmenting e-CRM audiences, setting up user profiles, setting up A/B or multivariant test scenarios to optimize KPIs and create a more personalized donor experience
    • Work with graphic design partner to create, develop, and use email templates to communicate with donors. Ability to support graphic design partner with light image editing (cropping, graphic treatment, etc) preferred
    • Respond to data entry and finance inquiries on donor financial transactions
  1. Social Media
      • Develops, plans, and manages organic social media channels and engagement.
      • Understands existing and emerging social media platforms, their respective audiences, and how each platform can be deployed and leveraged to support marketing strategies and business needs
      • Writes content to adapt tone and urgency based on audiences and marketing needs
      • Responds to all inquiries via social media platforms, encourages and thanks donors for their engagement with the College Fund and our content while demonstrating excellent interpersonal skills
      • Collaborates with team members to develop social media strategies to support individual team goals and overall departmental goals and business needs
      • Creates organic social media content to be shared and leveraged by our partners in recognition of their support or to help build awareness
  1. Completes other duties as assigned

 

Job Requirements and Competencies

  • Advanced knowledge of digital marketing; understanding of non-profit fundraising preferred
  • Strong project management skills which include influencing and persuading teammates and external vendors in the execution of projects.
  • Excellent writing and communication skills
  • Experience in email marketing automation
  • Knowledge of HTML coding is a plus
  • Accuracy and attention to detail a must
  • Ability to review content and edit copy
  • Ability to set and meet firm deadlines and objectives
  • Must be able to work independently
  • Must efficiently organize workload to meet constantly changing demands
  • Proficient in Microsoft Office programs
  • Proficient in Adobe Creative Suite preferred
  • Knowledge of or interest in learning about American Indian education

Experience & Education

  • BA Degree
  • Minimum of 2 years marketing experience or knowledge
  • Direct marketing a plus

    Work Environment and Physical Activities

    • Professional office environment
    • Frequent keyboarding
    • Lifting from 20-30 pounds
    • Travel as assigned

     

    Note: The intent is not to provide an exhaustive list of all duties, responsibilities, or qualifications associated with this position. Incumbent may perform other duties as assigned.

    To Apply:Send your cover letter and resume to applications@collegefund.org.
    Please put your name and the job title in the subject line.

    American Indian College Fund is an Equal Opportunity Employer

    Volunteer or Contact HR

    Learn More

    Are you looking to find a place where your contributions make a difference? Do you have some free time to lend a hand? Looking to find a place where you can develop your job skills in a fun and learning environment? If you answered yes, then we would like to meet you. The American Indian College Fund is seeking a civic-minded individual/s who can volunteer their skills in the following area: Office or clerical support – answer phone, file, data entry.

    Send Resumes To:

    applications@collegefund.org

    or

    American Indian College Fund
    Human Resources
    8333 Greenwood Blvd. Denver, CO 80221

    Call us at:

    303-426-8900

    Why Work Here?

    The American Indian College Fund is a top-ranked national charity making a difference in Native peoples’ lives and communities, while working to effect policy change in higher education.

    We asked our staff, “What are your top reasons for working here?” They said:

    • Working in a great team with the same focus to support Native Scholars
    • Motivated and united by our mission
    • Support of cultural values
    • Great salary and benefits
    • Flexible work schedule
    • Consistent and supportive learning environment
    • Great office culture
    • Promotion of healthy work/life balance
    • The staff are hardworking and fun!
    • Ethical and transparent practices

    In our employee engagement survey, we asked our employees to tell us about some things we are doing great here. Some replies included:

    • The College Fund is an organization with its mission at the core of what we do and how we do it. Our team is focused on creating and improving opportunity for individuals and communities who need it most. We thrive in our dedication to accomplishing our work together as a whole team.
    • I feel like leadership and my boss go out of their way to make us feel appreciated. I am happy and proud to work here.
    • Our mission is incredible and it is clear that individual staff members are deeply passionate about service to that mission.
    • We are always trying to figure out how to do things better, we are clear about the importance and focus on our mission and work, overall we are generous and treat employees/staff well.
    • There is an extremely warm and welcoming culture at this organization.

    Diversity and Inclusion comments

    • This is the most inspiring work to me because Native people at the College Fund are spearheading these programs and are giving Native communities the chance to form their own pathway through these programs.
    • I like that we incorporate Indigenous perspectives in how we treat each other and go about our work.
    • We thrive in cultural literacy, which helps us understand the distant places from where our students come.
    • I get a strong sense of mutual respect and inclusion from all staff members at the College Fund.

    The American Indian College Fund is an Equal Employment Opportunity Employer

    • The American Indian College Fund is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment. We do not discriminate against applicants or employees on the basis of age, race, gender, color, religion, national origin, disability, genetic information, sexual orientation, or any other status protected by federal, state, or local law.