TCU Key Enrollment Indicator
What is a Key Enrollment Indicator?
Key Enrollment Indicators (KEIs) are a set of factors that help an institution understand its enrollment patterns in the context of the unique culture and enrollment profile (AACRAO, 2022).
KEIs are created to track the progress of a college’s strategic enrollment management (SEM) plan priority areas to support student enrollment, retention, persistence, and completion.
Why are Key Enrollment Indicators Important in Strategic Enrollment Management?
Understanding the institutions’ KEIs helps college teams and communities make informed choices and decisions about their SEM plans that impact the student journey and institutions enrollment health.
KEIs:
- Drive strategic learning about SEM priorities and how they are working
- Support data informed decisions by SEM teams and the college community.
- Promotes collaboration, data sharing and insights across TCUs, informing communities of practice.
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SEM KEI Process 2 Pager
A benchmarking process is used to identify and develop KEIs.
Learn about the benchmarking process the College Fund uses to support TCU KEI development in this benchmarking overview.
5 Steps SEM Benchmarking
This diagram provides 5 steps for TCU teams to use as they go through the benchmarking progress.
SEM KEI Framework
Asking critical questions as a TCU team about student supports promotes clear KEIs that inform SEM plans. Use this framework to guide your team discussions.
