The Making of Our Ad Campaign–See the Video

Feb 15, 2012 | Archives, Blog

Have you ever wondered what it would be like to create a national advertising campaign?

Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.


The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.

Take a look and share with your friends!

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Julie Buckman interviews Ella Robertson (Sisseton Wahpeton Oyate), a mostly self-taught artist who teaches Native American textiles at Sisseton Wahpeton College (SWC). Robertson recalls getting her start as a child making Barbie clothes on her aunt’s sewing machine. Today she is a renowned Dakota community artist and entrepreneur specializing in many art forms and created SWC’s logo, one of her many accomplishments.