The Making of Our Ad Campaign–See the Video

Feb 15, 2012 | Archives, Blog

Have you ever wondered what it would be like to create a national advertising campaign?

Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.

The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.

Take a look and share with your friends!

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Winter is a special season, full of holidays, good food, good company. And no matter the culture, storytelling and the spirit of reflection, growth, giving, and gratitude take center stage this time of year. It is no different for Native peoples, many of whom wait to tell certain stories on long, cold winter nights.