Have you ever wondered what it would be like to create a national advertising campaign?
Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.
The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.