New Font Proceeds to Benefit the Fund

Jul 14, 2011 | Blog, Inside the College Fund

It was only fitting. The font of creativity at the Fund’s Portland, Oregon-based ad agency Wieden+Kennedy was presented with his own font.

David Kennedy’s unique penmanship is stylistic and notable around the office. It has been seen by everyone because he rarely uses a computer. It is so distinctive that one of the this year’s students in “12”, Wieden+Kennedy’s advertising training school, decided it would make a terrific font.

He carefully studied the slant of the letters, the way Kennedy formed capitals versus lower case letters, and how he linked his letters to create continuity on the page when creating the font, to be named “Kennedy,” with the goal that “everyone can write like Kennedy.”

The font will be sold commercially and all proceeds will benefit the American Indian College Fund, his favorite charity and the beneficiary of Wieden+Kennedy’s outstanding pro bono creative work for more than two decades. Kennedy was presented with the font’s unveiling during a visit by the American Indian College Fund.

Recent Blog Posts

Vicki Besaw – A Dissertation Story

Vicki Besaw – A Dissertation Story

Vicki Besaw, a member of the Lac Courte Oreilles Lake Superior Ojibwe Tribe, pursued her doctorate at age 54 to help students heal from trauma through storytelling. Working at the College of Menominee Nation, she used Indigenous story methodology to create a safe space for students to explore their life stories and understand the impact of trauma. Her research not only supported her students but also sparked intergenerational healing within her own family. Vicki aims to integrate her findings into the curriculum and publish her stories to reach a broader audience.

American Indian College Fund and Pendleton Woolen Mills Student Blanket Contest Opens November 15

American Indian College Fund and Pendleton Woolen Mills Student Blanket Contest Opens November 15

Starting November 15, the American Indian College Fund and Pendleton Woolen Mills, the international lifestyle brand headquartered in Portland, Oregon, are accepting submissions for The Tribal College Blanket Design Contest. American Indian and Alaska Native students attending a tribal college or university are eligible to submit up to two designs.