The Making of Our Ad Campaign–See the Video

Feb 15, 2012 | Archives, Blog

Have you ever wondered what it would be like to create a national advertising campaign?

Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.

The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.

Take a look and share with your friends!

Recent Blog Posts

Earth Day is Every Day

Earth Day is Every Day

Today, April 22, is the 54th Earth Day since its first celebration, which birthed the modern environmental movement in 1970. It is a day to raise awareness of the damage done to the planet and the need for more sustainable practices in every aspect of life and industry. For Indigenous peoples, the responsibility to care for the earth and the environments that shaped our cultures is one we have carried for millennia. That commitment to the places that are a part of us persists today in the studies and careers many Native people pursue.