Watch for Our New PSA Campaign

Oct 22, 2008 | Archives, Blog

We’ve been busy at the Fund, readying for the Flame of Hope Gala a week from today in New York City, taking in corporate and individual donations that are coming in the door, and preparing for the launch of our new Public Service Announcement campaign designed by our advertising supporter, Wieden+Kennedy.

As you may know, Wieden+Kennedy designed our previous ads, and is known for its outstanding work over the years with Nike. Wieden+Kennedy was also awarded the best ad agency in the world award last year. We think you are going to be wowed by the work they have done to capture how tribal colleges are cultivating and harnessing traditional knowledge to solve modern societal problems.

We’ll be unveiling the work at the Glame of Hope Gala next week and the excitement around here is palpable. Watch our web site for the new PSA, as well as your favorite magazines. We will also be unveiling lots of grassroots ideas about how you can help us spread the word about this new campaign.

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Earth Day is Every Day

Earth Day is Every Day

Today, April 22, is the 54th Earth Day since its first celebration, which birthed the modern environmental movement in 1970. It is a day to raise awareness of the damage done to the planet and the need for more sustainable practices in every aspect of life and industry. For Indigenous peoples, the responsibility to care for the earth and the environments that shaped our cultures is one we have carried for millennia. That commitment to the places that are a part of us persists today in the studies and careers many Native people pursue.