The Making of Our Ad Campaign–See the Video

Feb 15, 2012 | Archives, Blog

Have you ever wondered what it would be like to create a national advertising campaign?

Wieden+Kennedy filmed a behind-the-scenes video to show you how it’s done.

The video includes interviews with legendary director and video producer Joe Pytka, film photographer Anne Menke, Wieden+Kennedy founders Dan Wieden and David Kennedy, American Indian College Fund president and CEO Richard B. Williams, and the entire production and creative team for the Fund’s new ad campaign, Help A Student Help A Tribe.

Take a look and share with your friends!

Recent Blog Posts

Circle of Hope Winter 2026

| Winter 2026 | Circle of Hope Setting Native Students Up for Success Dear Friends and Relatives, Typically, this is the time of year when things rest, restoring themselves for spring growth. Where I come from, the Rosebud reservation in South Dakota, animals...

TCUs’ Unique Take on the Purpose of Education: A Reflection for National Tribal Colleges and Universities Week

TCUs’ Unique Take on the Purpose of Education: A Reflection for National Tribal Colleges and Universities Week

During National Tribal Colleges and Universities Week, our Senators and Representatives learn about the perspective of higher education, not as an impersonal experience that results in higher earnings, but as a sharing of knowledge and deepening of relationships that leads to graduates who are not only higher earners but invested members of their community and country.